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Buying links – spotting the cheaters..
Posted by Dan in Directories
I came across an interesting article about spotting sites that pay for links.
We all know this type of behavior is generally frowned upon by Google and can lead to penalties for your site.
Presumably the search engines can spot linking anomalies and therefore buying large numbers of unnatural links, can damage your site’s rankings and reputation.
After reading the article I wanted to test the tool for myself and check domaining.in against some other directory sites (both free and paid directories).
I have to admit that I was excited about testing this type of profiling.
Would competing sites really have similar link profiles?
How easy is it to spot sites that pay for unnatural links?
The answer it seems, is pretty easy!
The first plot shows percentage of links coming from sites with different domain authorities, a full description of domain authority can be found here. In a nutshell, it is shown as a value between 0 and 100, the higher the number the more authority the site has. So Google and Facebook will have a value close to a hundred, whereas a new site with no backlinks will have a domain authority of zero.
As you can see below the link profiles (shapes of the curves) for Domaining.in (blue), Pesgaus Directory (red), Directory Free (yellow) and Best of the Web (purple) are all remarkably similar, suggesting natural backlink acquisition.
However, you can clearly see that the profile of the other (unnamed) directory is very different indeed with all links coming from high domain authority sites (perhaps suggesting that these links are not naturally acquired and the site has been paying for unnatural links). I have decided not to name the directory in question as I don’t want to name and shame. However, I will say that it is one of the paid directories in this post. Therefore, if you want to find out it’s not difficult to do so..
A normalized tabular view of the data is below:
Looking at the correlation between the link profiles of domaining.in with the other directories confirms what the previous graph shows, with the unnamed directory having zero correlation with the other sites:
Anyway, I’m not going to get on my high horse about buying unnatural links but I would suggest trying the tool out on your own site’s link profile.
I would also recommend signing up for an SEOMoz account if you are serious about SEO tools.