Is it worth submitting to paid directories?
Yes! Submitting yours or your client’s website/s to quality link paid directories with high authority is one of the most important tools for achieving fantastic ranking results, and Google recommends it!
However, you need to look for directories moderated by humans, listing only quality websites and avoid SPAM directories.
Obviously there are a lot of paid web directories out there too, some of which charge hundreds of dollars a year for a listing.
You would think that given the reputation (and exorbitant listing fees charged) that you would be getting something special for your money, something that we more humble directories could not provide.
In the past we’ve even been tempted to submit some of our own sites to a few of the bigger paid directories, in the hope we’d get some huge SEO benefit from being listed.
We guess that there are other people out there who like us wonder whether it’s worth submitting to the likes of “Yahoo Directory” and “Best of the Web” so we decided to benchmark our “Domaining.in” against a few of these well known high fee directories. (BOTW, Yahoo Directory, Directory Journal & JoeAnt)
We were quite surprised by the results!
Firstly, if we look at SEOMoz’s OpenSiteExplorer tool we can see that actually our “Domaining.in” stacks up remarkably well against the competition!
See screen shot of “Open Site Explorer Tool” below:
As you can see, Domaining.in tops several of the categories and is on a par with the other big directories for many of the other metrics used.
See description of metrics used) including Page Authority and Page MozTrust
Again, looking at the total number of backlinks according to Majestic SEOs Backlink history tool we see that Domaining.in leads the way!
(I had to remove Yahoo Directory as the tool reports links to Yahoo’s entire domain rather than just the subdomain “dir.yahoo.com” and obviously this biases the results massively).
In Summary: There are several factors that we can’t consider here such as traffic generated by listing in each of the directories (how many people will search the directory and click through to your site), total number of sites listed at each of the directories (how much “link juice” is actually passed to each site listed) etc..
However, we think that we’ve demonstrated that at least it is not cost effective to submit to the big paid web directories and that they don’t really offer anything special for the hundreds of dollars it often costs to get listed there.
Therefore, unless you light your cigars with $100 bills we recommend that you stick to the high-end free directories, and the more budget-conscious high-value paid directories like Domaining.in. –
Oh, and we also recommend our other web directory 9ug.com 😉