The Battle Between Social Media VS. Directory Submission
Most likely, it is because social media has proven to be overtly time consuming, and generally produces less than lackluster results, (at best, the results of social media campaigns can be difficult to quantify – if they are quantifiable at all).
Let’s face it, you can’t run a business successfully, or build a good reputation online economically by investing in unproven social strategies.
The simple fact of the matter is – that you need more than “buzzwords” as your guide when constructing a serious online website promotion or campaign.
While still popular, social media sites “like Facebook” have taken a real beating in the stock market.
This is because most investors agree social media is highly overvalued as an advertising asset.
Take for instance, buying ads on Facebook.
We are all familiar with the term “banner blindness” but Facebook ads have elevated banner blindness to an entirely new level.
One reason Facebook ads, ROI is so abysmal is because the Facebook community sees them as an intrusion. Even Mark Zuckerberg understands the Facebook community hates ads, which is why he keeps changing their ad platform, in search of a less intrusive alternative that his community will accept.
Facebook promises and delivers you access to some of the tightest demographics online, but what they don’t say is that they then, can provide you with nothing better than a chance to annoy them!
When people log into Facebook, they do so to have fun, catch up with friends and play games. Thus, having an ad on Facebook is akin to interrupting a private phone call with a commercial advertisement.
In search for something more reliable, quantifiable and easier to implement, entrepreneurs are returning to the old “tried-and-true” directory submission.
Being in a directory not only works, it works better because it is more polite, unobtrusive and helpful.
Submitting to a directory is indeed very helpful!
For instance, instead of annoying people trying to have fun on Facebook with your Facebook ads, by submitting to a directory, you actually help the people who are searching for solutions, to find you!
If you’re categorized correctly, the people that find you in a directory will be excited and receptive when they click on your link to get to your website. This positivity translates to more sales!
You already know that people are more receptive to search engine results over advertisements, and that being listed in the right directory will also boost your search engine rankings.
Therefore, by quietly submitting your link to a trusted directory, it helps people find you in more ways than one!
Best of all, directory submission will never get you dragged into one of those embarrassing public arguments that social media members seem so keen to follow!
Social media can be a dangerous venue to engage in because you have little control over what the social media community will say about you.
Also, if you or one of your associates makes a social media gaffe, it is more likely that this gaffe will go viral long before any of the positive messages about you or your business does.
It’s just human nature.
Social media thrives on drama, and there have been many cases of social media gaffes drawing more attention to a business than anything positive they have ever done.
Take for instance the Aflac Inc. Insurance case.
Who can forget the negative attention the comedian Gilbert Gottfried gained the insurance company when he was employed as their “Duck” on Twitter during the 2011 tsunami that obliterated much of Japan’s east coast and caused untold human suffering.
He thought he was being funny when he said on Twitter, “Japan is really advanced. They don’t go to the beach. The beach comes to them” – but the rest of the world thought it was in very bad taste.
Of course, he was fired over the remarks. However the damage was done. Today more people know about those rude comments even though they didn’t know Aflac had a Twitter account!
This is just one example in many, which demonstrates how social media can blow up in your face.
For this and many more reasons directory submission is becoming the #1 solution for business and people concerned about their reputations online.
Fortune 500 hundred companies have been using directory submissions to boost the rankings of websites sympathetic to their position, while burying sites that carry negative information about them, successfully for years!
Now the small businesses and individuals have discovered that it works for them too!
Not only does it work, but also the results are verifiable!
Once you submit, you start to see your website climb up the search engine rankings!
As your website climbs up to the top page of Google, you can easily track its progress and the number of sales that the better position generates!
In addition, it’s safe!
Unlike the volatility of social media, as your website climbs the only possible negative repercussions are to your competitors – because while your site is climbing theirs are being pushed down the search engine pages, out of sight.
Because you are simply making yourself the easiest to find on the web, you will be escaping all of the drama and potential backlash that social media is becoming famous for.
Moreover, because people are searching for websites that meet their specific search criteria, they will be receptive to your message, when they find you!
This is by far, a better way to engage with customers than annoying them when they are trying to relax with their family and friends over a game of “Hidden Chronicles” or “Words with Friends”.
The jury is in: Unless you don’t care about verifiable results, and have unlimited time to devote to social media websites, and are sure that you or one of your associates will never commit a social media gaffe, then directory submissions are your best option.
Directory submissions here are affordable, take little time (about 30 seconds), and produce incredible verifiable results!
Here, directory submissions have been more than a buzzword since 2006!